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From "Cold as Ice" to "The Final Countdown" – The power of emotional content in marketing.

TOFU (Top of The Funnel):

„You're as cold as ice!“ These viewers haven't been reached yet, but viral videos will grab their attention. This is where you want to go viral to connect with people who’ve never seen you before.
- Cold As Ice von Foreigner

MOFU (Middle of The Funnel):

„If you start me up, I’ll never stop“ Now these cold leads are eager to dive deeper into your world. We need content that sparks their passion and keeps them engaged.
- Start Me Up von The Rolling Stones 

BOFU (Bottom of The Funnel):

„We’re leaving together“ After making a compelling pitch in a video, your viewers visit your website. Storytelling and emotional experiences will excite your prospects, making the leap into collaboration effortless.
- The Final Countdown von Europe